Summary: How to Write Copy That Sells by Ray Edwards
How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often by Ray Edwards is a must-have guide for anyone looking to master the art of persuasive writing. Published in 2016, this book delivers a practical, no-nonsense approach to crafting copy that converts, drawing from Edwards’ decades of experience as a top copywriter for clients like Tony Robbins.
The core of the book revolves around the “PASTOR” framework—Problem, Agitate, Solution, Transformation, Offer, Response—which Edwards uses to structure compelling sales messages. He kicks off by identifying the reader’s pain points, amps up the urgency, then offers a solution that promises transformation. The offer seals the deal with clear value, and the response drives action. Think catchy headlines like “Double Your Sales Overnight” or calls-to-action that beg for a click. Edwards spices it up with storytelling tips—think customer success stories—to build trust, and he throws in exercises to practice each step.
What stands out? The book’s strength is its actionable advice—whether you’re writing emails, ads, or landing pages, the steps are easy to follow. Edwards blends psychology (like scarcity and social proof) with real-world examples, making it a goldmine for marketers or entrepreneurs. The focus on clarity and customer-centric writing keeps it fresh.
On the downside, it can feel a bit preachy with Edwards’ Christian undertones, and some repetition might drag if you’re already a copywriting pro. The online sales focus might also leave traditional business owners wanting more.
Key Takeaway: Success in copywriting boils down to focusing on one thing—solving your audience’s problem with a story that sells. Ask yourself: “What’s the one thing my copy can do to move the needle?” Then, let Edwards’ system guide you.
Who’s It For? This is a gem for marketers, small business owners, or anyone dipping into copywriting—perfect alongside books like Influence by Robert Cialdini. If you’re ready to boost sales with words, it’s a go. Skip it if you’re after deep theory or hate sales-driven content.
Rating: 4.5/5
Final Verdict: How to Write Copy That Sells is your ticket to writing words that work. Head to gyannidhi.com to grab it and start turning readers into buyers—check out more business reads there too!
| Book Details | Information |
| Book Name | How to Write Copy That Sells |
| Author | Ray Edwards |
| Genres | Business, Writing, Nonfiction, Buisness, Psychology, Communication, Self Help, Audiobook, How To, Reference |
| First Published | December 31, 2020 |
| File Type | |
| Pages | 173 |
| Language | English |
| Size | 1.01 MB |
How to Write Copy That Sells pdf download online
If you encounter any issues with the link, please feel free to leave a comment below. Your feedback helps us ensure a smooth experience for all users. Thank you for your cooperation!
This book is being shared solely for educational purposes. We highly encourage you to purchase the book from its rightful owner, as most books are available for purchase online. For more books, please visit our website.